Brand Manager, Digital Savvy,
Mom.
This is me
Navigating Marketing Personal Growth
and Life
with balance.

I’m a brand manager who thrives on juggling all the moving pieces of marketing, because let’s face it, that’s where the magic happens. I’ve been fascinated by brands for as long as I can remember, which is why this work isn’t just a job to me; it’s a passion that keeps me energized every day.
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In a fast-paced world where marketing trends and consumer behaviors shift constantly, I see learning as my superpower. Staying ahead of the curve isn’t just a necessity, it’s something I genuinely love doing.
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For me, marketing is where creativity meets strategy. It’s about dreaming up bold ideas and then rolling up my sleeves to analyze data, map out strategies, and bring those ideas to life in a way that delivers results. I believe in making marketing fun without losing sight of the goals that matter.
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Oh, and I’m also a mom—navigating the balancing act of family life and a career I love. It’s a challenge, but one I wouldn’t trade for the world.
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Follow along for a mix of personal moments and insights from my professional journey.
Work
Companies I've worked with
Skin Novels
Mega Image (part of the Ahold Delhaize Group)
Danone
AnaPan
Rezident
Inostrio Entreprises
TheJOMO
KidKit
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Projects
'French Bull Campaign' [Mega Image]. 2025.
'Crystal Bohemia Campaign' [Mega Image]. 2025.
'Skin Novels' Brand Relaunch & Management. 2023-2024.
'Garantat pret mic' Campaign [Mega Image]. 2022.
Nutri-Score launch in Romania [Mega Image]. 2021.
Gusturi romanesti de la gospodari [Mega Image]. 2020 & 2021.
Perla Coffee brand launch in Ro [Mega Image]. 2020.
Nature's Promise brand launch in Ro [Mega Image]. 2020.
Bun de tot brand - Awareness Campaign [Mega Image]. 2020.
#1000deDA pentru imunitate by Aptamil [Danone]. 2019.
Sarcina ZEN by Aptamil. [Danone]. 2018.
Brand development & Rebrandings
SKIN NOVELS [SmartSoap] - Rebranding. 2024
MEGA brand [Mega Image] - Brand development & management. 2021-2022
TheJOMO [Digital Wellbeing NGO] - Brand development & management. 2018 - now
MEGA APETIT [Mega Image] - Rebranding & Coordinating the packaging update. 2020
GUSTURI ROMANESTI [Mega Image] - Rebranding & Coordinating the packaging update. 2020​
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